It all has to do with the concept of tribes.
“Tribes are stickier than a big company because of higher trust and social capital.” ~ Brad Krauskopf.
In his TED talk, entrepreneur and blogger Seth Godin argues that the Internet has ended mass marketing and revived a human social unit from the distant past: tribes.
“[Tribes are] a very simple concept that goes back 50,000 years. It’s about leading and connecting people and ideas. […] Thanks to the internet, thanks to the explosion of mass media, thanks to a lot of other things that are bubbling through our society around the world, tribes are everywhere.”
“And it turns out that it’s tribes — not money, not factories — that can change our world, that can change politics, that can align large numbers of people.Not because you force them to do something against their will, but because they wanted to connect.”
Hub members Mikey Leung (Co-Founder, Digital Storytellers) and Claudia Barriga-Larriviere (Project Director, Switch Festival) shared their insights and experience with being part of the “Hub tribe” and why it’s an advantage to a traditional workplace.
“As we started building a team, having a physical space where we can plug in to that was separate from old ways of doing things (our traditional culture), and cultivate team practises in our own way was important. We’re doing a lot of work with people in the Hub by being here. Having people at arm’s reach is invaluable.”
One of the key findings of the Liberated Work white paper created by CoActiv8 and Third Spaces Group is that 54% of Hub Impact Survey respondents have collaborated with other Hub members for work.
“Thursday lunches and other events happening in the space allow coworkers to connect, and even bumping into people in the elevator, can lead to collaborations. Having worked in traditional office environments I’d rather work in a space like this.” – Claudia Barriga-Larriviere
A very daunting reality of pursuing a non-traditional career path is feeling isolated, and working from home can be counter-productive. On one hand, startup entrepreneurs can save on renting office space but on the other hand it can be very lonely.
“My very first jobs were in traditional environments and since starting a business and needing a space my creative business formed from two people working from our own houses not talking to each other to finding a space where we could collaborate. It’s people working in different spaces in different ways needing each other’s expertise. Knowing how we can support each other’s businesses we can add more value. There’s people you can just reach out to here at Hub.” – Mikey Leung
Mikey also touches upon the core philosophy that keeps his team of 5 full-time staff and 4 contractors working out of Hub Sydney:
“There’s a lot of buzz about outsourcing now but that can never replace having the expertise sitting right next to you. I don’t want to go back to any traditional work environment. The nature of this place is collaborative, not competitive.”
Are you looking to start your own 100-year career, grow your team and/or collaborate with some great businesses? Come into Hub for a free tour, meet our members and experience a workplace (and tribe) unlike any other.