If you want to grow your business you need the right tools at your disposal – and they don’t need to cost an arm and a leg!
Hub Australia has found 5 of the best free marketing tools for you to use as you grow your business, helping you save money you can reinvest – spending smart is essential!
This is an excerpt from Hub Australia’s 25 Free Tools to Grow Your Business, which you can download for free here. Having free marketing tools, as well as analytics and social media tools, equips you with the best information possible so you can continue to focus energy on your business.
1. Google Trends
Google Trends helps you identify demand and search frequency for phrases around your product or industry, with the ability to compare other terms, narrow down by location, and break down search type. If you want to be sure that your advertising and communications are being used in the best areas, or find out when your peak periods of opportunity are.
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Canva is a free graphic design tool with preset templates to help you design flyers, posters, social media posts and more – it’s known as one of the best free alternatives to Photoshop around, and offers small businesses the ability to make beautiful, on-brand designs with minimal training or expense.
The paid version, Canva for work, allows you to add company logo, custom fonts, and access stock photos.
It’s one thing to be able to get contact details from your clients and prospective market, and another to be able to send them great content in a beautifully designed email. Mailchimp has grown to offer automations, form generation, as well as templates for great emails. They have a pro version available too, but you likely won’t need that until you reach 2000 contacts.
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A website is never complete – once your site is up and running, you need to keep optimising it to make sure it’s fulfilling your customer’s needs. Hotjar gives you visual feedback of how your site is being used by visitors and offers suggestions to improve it so you can convert people as effectively as possible.
Hotjar has a free forever option, and a free 15 day trial of their Business plan – make use of both to give yourself a kick start!
Once you’ve been on the internet for a while, you start to notice the same four stock photos used almost everywhere. Unsplash offers a great range of diverse and free stock photography that’s able to be used commercially – a rare sight in this day and age!
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If you enjoy these 5 free marketing tools, make sure to download the full guide – 25 Free Tools to Grow Your Business!