Many small businesses prefer shared office space over individual offices when choosing new premises, for a number of reasons.
At Hub Australia, we’ve identified six key factors of coworking that help our members turn their passions into a business, and grow that business into something they can truly be proud of.
Sense of Community
Members get to be part of a close-knit and productive community. Having connections with others is one main reason behind people choosing to work in a coworking space, especially considering that working from home can be difficult and distracting, and it can be hard to find motivation.
Read more: 7 Reasons Working From Home Sucks
Each coworking space has its own vibe, and community managers will go the extra mile to ensure they create a great experience for you. Community managers vary, but their priority is always to act as a connector for you in order to grow your business:
Who do they know that could help you? What events would benefit you?
Don’t be afraid to ask.
As well as being part of a community, there’s a great scope to refer, collaborate with, and gain new business from members in your space. It isn’t necessarily the people you meet in your space, but their greater network of contacts. Build relationships and friendships, and the business will follow.
The flexibility of job control
A majority of coworking spaces are open 24/7, allowing workers flexibility they can struggle to find in a more traditional office. Staff and entrepreneurs have the option to work outside the traditional 9-5, which is especially useful if they have other daytime commitments, as well as allowing people to run global businesses – your team is able to communicate anywhere in the world at any time of day.
A creative and unique space
There are many options available to suit your work style, whether you like to work in a quiet office, out on a flexible desk, or hide away in a pod for hours on end. Whatever style is most productive for you, there is a space to suit you. This is something that is great for larger teams, as you have a variety of personalities and styles of work, and a set of solutions under one roof.
Potential for collaboration
One day you could be sitting next to an architect, the next, a front-end developer. Diversity in the coworking community is something that makes the format so successful. It allows you to bounce ideas off people you wouldn’t normally have access to, team up on projects, and broaden your offering to grow your business.
Being in coworking spaces allows you to work in high-quality buildings in great locations that may be out of budget for smaller teams or individuals. This has the benefit of opening doors to businesses to pitch to, building trust and adding value to the business as a whole. The majority of coworking spaces are based in areas with a lot of restaurants, bars and other activities for outside of the office and a quality escape to avoid burnout.
Strong personal and professional relationships
Coworking spaces allow you to build friendships with people outside of your workplace, which make them easy to maintain even when not working in the same building. Whether one of the key reasons for joining a coworking space is to purely make business relationships, you are also tapping into an entirely new community with potential for you both professionally and personally.