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Hub Australia offers premium coworking spaces across Australia, giving businesses of all sizes access to state-of-the-art amenities, a national and global business community, and a centrally located flexible workspace.
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How to Attract the Right Talent to Grow Your Team

For many small businesses looking to grow their team, the process of getting the right people is essential – regardless of your size, the success of any company is highly dependent on its employees.

If your employees are key to your success, how do you make sure that you hire the best? How can you grow your team without putting your business at risk? Can you grow your team and your business at the same time?

Read more: How to Attract Amazing Staff to Your Small Business

Introducing the SWAN Formula

Executive recruiter John Swan developed a hiring strategy called the SWAN Formula to serve as a yardstick, helping ensure that businesses are able to pick the best candidate by setting apart the best of the best from the rest.

The formula stands for Smart – Works hard – Ambitious – Nice – qualities that employers find common in great employees, qualities that should be evident in the job candidates you pick.

The book Now, Build a Great Business explains Swan’s formula in detail.

Every small business owner should be guided by the following:

  • Successful people are Smart. They know how to use and maximise their skills and competencies for their specific job.
  • People who want to Work hard go the extra mile and are generally more successful at their jobs.
  • Candidates should be Ambitious and be able to demonstrate why they want a particular job. They should have a clear vision of what they want to achieve.
  • Nice people are desired for their ability to fit into existing work cultures and work with others.

These are important to ensure you’re picking the right candidate. That person will have the right set of skills and be willing to work hard to achieve targets. They are ambitious, career-driven, and value collaboration and teamwork.

To grow your team and reap the benefits of employing the perfect fit for your company, here are 5 easy guidelines:

1. Establish a sound hiring process

Figure out the qualities that you want common in all your team members before you create detailed job descriptions for every position to be filled. Look for professionals with high qualifications who can also play well with a team, and use the SWAN formula as your standard.

Once you know your requirements, put a hiring process in place.

Start by providing an easy application system that saves both your time and the candidates. Discuss your job descriptions and make clear your expectations, and go over your salary offer and the benefits package that awaits successful candidates.

2. Hire the right people

The internet has made recruiting potential workers easier with various job posting sites like Indeed, Jobstreet, Monster and the like. By using these websites to post your job requirements, you reach out to more qualified candidates and make it easy for them to apply.

Linkedin is also great for connecting with professionals within your area who could be a good fit, and online recruitment tools like Bullhorn and TalentBin are also available to help you select the best candidates for your company.

3. Help new employees fit in

For your team to function smoothly, new hires should be able to work harmoniously with existing employees and vice versa.

Conflicts can arise due to differing opinions, so it’s important to set rules and standards to nurture a collaborative working relationship and support teamwork.

To do this, be fair to all and strive to be actively involved in your team’s professional lives.

Carry out regular brainstorming sessions, team-building workshops, and other activities that help build rapport, get rid of animosity, and cultivate quality relationships.

Some managers use the buddy system, asking employees to connect in pairs (tenured with new) to assist the new member while they become familiar with the work culture.

4. Keep your team motivated

Once you have the right people, it’s up to you to keep them. Be fair by offering wages above or within the legal minimum following the National Employment Standards set by the Government.

That said, a high salary is never enough to foster loyalty – incorporate incentives and reward systems to motivate them to perform at peak levels. Benefit packages can be tailored to the needs of individual team members – ask your team for input, if possible.

Some might put a premium on family flexibility, while others will want professional development opportunities and prioritise their workplace experience.

5. Foster growth

As your business grows, your team should grow alongside.

Fostering growth to nurture your employees’ self-esteem is proven to be valuable in maintaining loyalty in teams, and offers support to your team members.

Encourage each employee to learn new skills, and help connect them to relevant seminars and other useful training in your employee development programs whenever you can. 

Regular face-time with your team members will encourage open feedback and keep your business moving forward. This can prove to be a challenge for startups and teams whose members are mostly remote – many small business owners desire a space for team members to come together, but find the costs of a traditional office prohibitive.

Coworking spaces are the answer to this, providing meeting and event spaces, day offices, dedicated desks, and custom solutions that allow you to bring your team together in a centrally-located workspace at an affordable price.

Hub Australia connects you to a network of over 3000 members, including multiple HR and recruitment companies that can work alongside you to find the right person.

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