B2B Challenger Category | The Australian Financial Review, in partnership with Kearney
We’re thrilled to share that Hub Australia has been recognised as a Leader in the B2B Challenger category in the 2025 AFR Customer Champions list, presented by The Australian Financial Review in partnership with Kearney.
This recognition celebrates organisations that lead the way in creating exceptional customer experiences while delivering outstanding business performance – and we’re honoured to be acknowledged among the best.
What It Means to Be a B2B Challenger
The B2B Challenger category highlights businesses redefining what success looks like in their industries – those founded in the 2000s and beyond, built to challenge convention, and driven by purpose.
For Hub, this recognition affirms that our approach to customer experience – one that blends human connection with thoughtful innovation – is setting a new standard in how workspaces serve businesses.
As a Leader, we’re proud to be recognised not just for doing things differently, but for doing them better: creating spaces and experiences that enable our members and partners to do their best work.
How Hub Champions Our Members
At Hub, being a Customer Champion isn’t a project – it’s our purpose. Everything we do is designed around creating exceptional experiences for our members and helping their businesses grow.
We’re proud to champion our customers through:
- Personalised experience – Our workspace and hospitality teams anticipate needs and deliver service that feels personal, not prescribed.
- Innovative solutions – From our digital systems to flexible membership models, we’re continually evolving to make doing business easier, smarter, and more human.
- Workplace wellbeing – Through our WorkWell program, we’re leading the industry in supporting holistic wellbeing across physical, mental, and social dimensions – ensuring that every member feels supported to do their best work, every day.
- A connected network – Our curated programs like Hub Connects and Hub Women’s Business Connection foster genuine connection, collaboration, and opportunity. As a result, our members gain visibility, build relationships, and scale their impact through shared success.
“Being named an AFR Customer Champion Leader is a powerful reflection of our team’s dedication to creating genuine impact for our members. It’s a recognition of the way we do business – people first, always.”
– Brad Krauskopf, CEO & Founder, Hub Australia
A Thank You to Our Members and Our Team
This achievement belongs to our incredible members. Thank you for trusting us as your workspace partner and inspiring us to continually raise the bar.
And to our Hub team across the country – your commitment to excellence, hospitality, and care is what makes recognition like this possible. You make Hub, Hub.
Continuing to Challenge the Norm
While we’re taking a moment to celebrate, this recognition only deepens our commitment to our purpose: to create exceptional workspaces, experiences, and connections that help businesses and people thrive.
As a Challenger, we’ll continue to push boundaries – challenging what a customer-first business can look like, and what’s possible when you truly love where you work.
