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Hub Secures Iconic Georges Building as Newest Premium Coworking Space

Hub Collins Street

Hub Australia

6th March 2018

The premium coworking provider for growing businesses, Hub Australia, has secured its third Melbourne site within the iconic Georges Building at 162 Collins Street.  This announcement comes just weeks after securing its second Melbourne site, Hub Parliament Station at 1 Nicholson Street.

Once open, this will bring Hub Australia’s total Melbourne footprint to over 10,000 square metres, supporting hundreds of businesses nationally every day.

Opening in mid-2018 and located at the iconic Paris end of Collins Street, Hub Australia will occupy part of the mezzanine ground level and the entirety of levels 2 and 3 in the historic Georges Building. The unique site will service businesses wanting to attract and retain staff, with a premium coworking offering in a prime Collins Street location, surrounded by the best amenities the city has to offer.
The Melbourne business community’s response to coworking has been extraordinary, says Brad Krauskopf, Hub Australia CEO & Founder.
“We’ve seen growing businesses of all sizes move into Hub Southern Cross and the demand for space only continues to rise. The Australian coworking market is still emerging, compared to international locations, and there is huge potential in the sector, especially in Melbourne where traditional leases are becoming more expensive and businesses are actively seeking out flexibility and an inspiring place for their staff to work.”

“The Georges Building at the Paris end of Collins Street has a rich history in retail, recognised as an iconic and prestigious shopping destination since 1889, and we’re excited to be part of a new chapter for this unique Melbourne icon, by delivering a premium and unrivalled coworking experience to the area,” says Hub Australia CEO and Founder, Brad Krauskopf.

Georges Department Store, established by William and Arthur George, moved to 162 Collins Street in 1889 and quickly became a shopping destination for Melbourne’s elite. It was one of the first stores in Australia to introduce lifts and a cash discount system and the legacy of the store still remains after it ceased trading in 1995.

In addition to Hub Australia, other Georges Building tenants include high-end hair salon Toni&Guy, renowned The George on Collins restaurant, and designer shoe store Dolce Firme.
Both Hub Parliament Station and Hub Collins Street build upon the successful opening of Hub Australia’s flagship Melbourne location in 2016, Hub Southern Cross, which defined a new era in coworking by delivering premium features and design in a prime CBD location. The recent site acquisitions come after significant investment by private investment company Wingate in late 2017.
Hub Australia will work with internationally renowned design practice HASSELL to transform the iconic building’s interior and will capitilise on the existing design elements of the space. The fitout will include bespoke finishes and amenities including café, serviced meeting spaces, parents and end-of-trip facilities, a gym, towel service, media room and wellness space.
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