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7 Sales Tips Every Small Business Owner Should Know

We all struggle from time to time with sales and how to go about getting the business we need, as well as how to balance relationship building with sales.

Try out some of our sales tips to grow your business:


  1.  Find your target audience

One of the most important foundational sales tips is finding who your product or service is for.

By being really clear on who wants your product and why you can be sure to approach the right people. This will save you time, money, and an endless amount of energy.


  1. Focus on them

When talking to potential clients focus on them and what your product or service can do for them. It’s not about what you want to sell but what they want to buy. So focus on how you’re offering can make their life easier or better.

Read more: Solentive – Innovating the Way to 25 Years of Business Success


  1. Follow up

If you’ve found a potential client but don’t get the ‘yes’ right away, follow up with them again. We know you care about your clients and checking in with them and making sure they’re getting what they need can only be a good thing.

Fast follow up is also a key to success in sales. Did you know that if you follow up with web leads within 5 minutes, you’re 9 times more likely to convert them? (source: 20 Shocking stats that will change how you sell)


  1. Do your homework

Research; your market, your competitors, your point of different, your clients. The more information you have the easier it is to sell your products and know the answers to the tougher questions.

Read more: How ‘Language Your Way’ is Thriving in a Global Market


  1. Measure your efforts

There’s lots of ways to get your message out there so be sure to measure the effects of each of your marketing and sales strategies so you know where to double your efforts and where to let go.

Recommendation: use a Customer Relationship Management tool to track all your leads and client relationships, follow ups and interactions. Hub uses SalesforceIQ (you can get a free 14-day trial on their website) but if you’re just starting out you can try the Hubspot free CRM.


  1. Block out time for outreach

Whether you’re making calls, emailing or taking meetings it’s important that you reach out and don’t just wait for clients to come to you. Block out some time each week to make sure you’re getting it done.


  1. Reward your referrers

When someone recommends your product be sure to thank them. Whether it’s a friendly thank you card, a call or an actual present. It’s important to make sure your advocates know you appreciate them.

Making customers buy and recommend your products is not easy but possible.  It just takes constant effort, focus and a hard will to get your business to the right audience.

Read more: 5 Tips for Creating Outstanding Customer Experiences

It also helps to have a customer referral program with cool incentives for both referrers and referees


Want a boost for selling your products or services? Try out some of our above sales tips, share them with your business partners and clients, and keep growing your business.

Hub Australia

With locations in Brisbane, Melbourne, Sydney and Adelaide, Hub Australia is bringing premium coworking to Australia’s growing businesses, offering tailored workspaces, a curated community and member services.